Technology

‘Not going to pretend that we’ve got a fancy strategy’: How Ladbible is getting a feel for Meta’s Twitter rival Threads

‘Not going to pretend that we’ve got a fancy strategy’: How Ladbible is getting a feel for Meta’s Twitter rival Threads

Brands and publishers are already experimenting and engaging on Meta’s text-based app Threads. Among them is Ladbible, a social-first publisher that is currently in the process of figuring out what resonates and what doesn’t on the app — but don’t call it a strategy. It’s far too early for that. After all, Threads isn’t even …

Why pharma marketers are leaning into impression-based TV buying

July 12, 2023  •  3 min read  •  Sponsored by DISH Media Chris Rooney, pharmaceutical lead, client vertical sales, DISH Media As streaming TV continues to win greater audience share, pharma marketers are using impression-based buying to drive DTC connections and build incremental reach. According to Statista, the healthcare and pharmaceutical industry’s digital ad spend will reach …

CreatorIQ develops metrics showing the return on influencer marketing

CreatorIQ develops metrics showing the return on influencer marketing

July 12, 2023  •  3 min read  •  By Antoinette Siu Ivy Liu Creator marketing platform CreatorIQ is developing new metrics to help advertisers measure the impact of creator campaigns against traditional digital marketing as the influencer and creator economy hopes to become a more established media option for marketers. This week, the company released a report …

‘We felt uncomfortable with the lack of control’: How DPG Media is reducing its reliance on Google ad tech

‘We felt uncomfortable with the lack of control’: How DPG Media is reducing its reliance on Google ad tech

DPG Media is joining the likes of Axel Springer, Salon and Bloomberg in taking back control over how its media is monetized. “We felt uncomfortable with the lack of control we had over the spend coming into our network, which was on the Google platform,” said Stefan Havik, DPG Media’s chief digital officer. “We didn’t …

Lenovo ThinkVision P32p-30 review: Thunderbolt 4 support, but it’ll cost you

Lenovo ThinkVision P32p-30 review: Thunderbolt 4 support, but it’ll cost you

Skip to content Image: Matt Smith At a glance Expert’s Rating Pros Attractive design with significant ergonomic adjustment Functions as Thunderbolt 4 and USB-C hub Sharp, crisp 4K image Cons Limited image-quality customization Color gamut falls short of alternatives Overpriced Our Verdict The Lenovo ThinkVision P32p-30 is a sharp, crisp 4K monitor with a useful …

New leak points to lower than expected price increases for Samsung Galaxy Tab S9, Galaxy Tab S9 Plus and Galaxy Tab S9 Ultra

New leak points to lower than expected price increases for Samsung Galaxy Tab S9, Galaxy Tab S9 Plus and Galaxy Tab S9 Ultra

Samsung is expected to expand the Galaxy Tab S9 series to five models later this year with two FE options. (Image source: WinFuture – edited) A renowned leaker has provided new details about rumoured prices of the Galaxy Tab S9, Galaxy Tab S9 Plus and Galaxy Tab S9 Ultra. Launching on July 26 during Samsung’s …