The Best Underwear Brands for Men in 2023, According to Style Experts

The Best Underwear Brands for Men in 2023, According to Style Experts

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Hanes

Hanes

Hanes

Hanes is the All-American classic of the underwear game. They’ve very affordable and sold just about everywhere. Chances are, your mother or grandmother bought you Hanes as a misguided present when you were a child. Don’t let that fool you though, Hanes is never a bad choice when it comes to men’s underwear. They’ve been around since 1900 and they’ve prioritized innovation the entire time. They were one of the first brands to use printed on tags and fabric wrapped waistbands. They’re also the only underwear brand every endorsed by Michael Jordan, so what else do you need to know?

Price $
Sizing options S to 3XL

Jockey

Jockey

Jockey

Jockey was arguably the first brand to market the idea that men’s underwear could be sexy too, back in the 1980s. That campaign made Jockey one of the most well known names in men’s underwear and they’ve been that way ever since. Their biggest selling point is that they offer the widest variety in fit of any mainstream brand. You can get everything from a thong to thigh length compression shorts. Their stretch cotton boxer brief is the brands signature product they make one of the best options out there.

Price $
Sizing options S to 2XL

J.Crew

J.Crew

J.Crew makes it ok for grown men to wear silly cartoon animals and sailboats on their underwear. The brand’s iconic line of Critter boxers, dating back to the 1990s, always offers a range of cheeky and silly patterns. Some people may tell you that only little kids should have dogs or sailboats on their underwear but we’re here to tell you that those people are wrong. It’s ok to have a little fun with your underwear. The best part though, is that J.Crew’s boxers are incredibly comfortable, and built to last a long time.

Read more: J.Crew Black Friday Sale

Price $$
Sizing options XS to 2XL

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Lululemon

Lululemon

Lululemon

One of our favorite athleisure brands, Lululemon became famous for making some of the most comfortable yoga gear and workout clothes in the world. Their success has always been based on their fabric innovations. They make simple, classic items but they make them out of incredibly comfortable and functional materials. They also add tiny little functional details that you almost don’t notice but make all the difference. These fundamentals apply to their mens underwear line as much as their yoga pants. They look like they could come from any number of brands but once you put them on you can tell immediately that they come from Lululemon. You also won’t want to take them off.

Price $$
Sizing options XS to 2XL

Tom Ford

Tom Ford

Tom Ford

The iconic designer may be known for bringing Gucci back to prominence then going solo and creating one of the most successful fashion brands of the twenty first century, but he also makes great underwear. Most fashion brands seem to produce underwear to round out their collection but Ford made them a priority. His underwear line features a few simple designs, all in eloquent fabrics made with meticulous attention to detail. They come in a range of fun patterns or classic all black. It’s clear that if Tom Ford is going to put his name on something, especially boldly displayed on the waist band, it’s going to live up to his standards of excellence.

Price $$$$
Sizing options XS to 2XL

Uniqlo

Uniqlo

Uniqlo

Uniqlo has a wide range of underwear options that are headlined by their Supima cotton boxer briefs and their AIRism boxer briefs. The fact they sell Supima cotton underwear for surprising enough until you try them on and realize they feel just as comfortable as brands selling the same fabric for triple the price. AIRism is one of Uniqlo’s signature proprietary fabrics, it’s remarkably lightweight and breathable. They use it for a wide range of garments but you can really appreciate AIRism’s properties in their boxer briefs.

Read more: Best Affordable Clothing Brands for Men

Price $
Sizing options XS to 2XL

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Unbound Merino

Unbound Merino

Unbound Merino

Wool underwear may sound like a terrible idea if you’re thinking of the lambswool your favorite sweater is made out of. Fortunately, Unbound uses a completely different kind of ultra fine merino wool. It’s soft and supple to the touch, which allowed Unbound to apply the amazing natural properties of wool to underwear. Wool is both insulating and breathable at the same time, it wicks moisture, and it’s antimicrobial. They’ll keep you warm, dry, and not smelly. All great attributes in underwear.

Price $$
Sizing options S to 2XL

Hamilton and Hare

Hamilton and Hare

Hamilton and Hare

Now 20% Off

Hamilton and Hare is a London-based company that specializes in classic loungewear responsibly made from sustainable materials. Their boxers are classic and stylish enough to wear with nothing over them. Their boxer briefs are simple, comfortable, and reliable. Their seamless trunks, however, are totally remarkable. Each pair is made from a single piece of lyocell, a plant based fabric with stretch properties, which means there are no seams to get stuck in an annoying spot and cause chaffing.

Price $$$
Sizing options XS to 2XL

Rubinacci

Rubinacci

Rubinacci

Silk boxers are an acquired taste. If you’ve acquired it, then Rubinacci is the brand for you. They decided that men deserve to wear ridiculously comfortable silk-satin underwear too. So they made some in masculine colors like olive green and navy blue and spared no expense. They are as decadent as they sound but don’t knock them until you’ve tried them. If you think you’re not the type of guy that would ever wear satin underwear, then you’ve probably never worn satin underwear from Rubinacci.

Price $$$$
Sizing options S to XL

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Falke

Falke

Falke

When you think of sleek, innovative, and stylish German design, you probably think about car companies like Porsche and Audi. The last thing you’re likely to think about is men’s underwear. German basics company Falke is working to change that. They keep it simple, only making items in solid blue, black, gray, and white. Their boxers are 100% cotton twill while their briefs and boxer briefs are 96% fine Egyptian cotton. They’re a perfect take on classic simple underwear made to modern design standards.

Calvin Klein

Calvin Klein

Calvin Klein

When discussing men’s underwear, Calvins almost go without saying. We’re going to say it anyway. They’re the definitive fashionable boxer briefs.

Polo Ralph Lauren

Polo Ralph Lauren

Polo Ralph Lauren

Ralph Lauren is the definitive lifestyle brand because they make absolutely everything you could need in a wardrobe. That includes excellent underwear and pajamas.

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Anonymous Ism

Anonymous Ism

Anonymous Ism

The Japanese basics brand is almost exclusively known for their universally-adored socks. Their boxers deserve the same recognition. American retailers are just starting to offer Anonymous Ism underwear, though we’re sure we’ll see more of their vibrant boxer briefs online.

Flint and Tinder

Flint and Tinder

Flint and Tinder

Huckberry is unparalleled at finding new and unique brands and gear. To round out their collection with go-to basics, they turn to their in-house brand Flint and Tinder. Their boxer briefs are simple, comfortable, and affordable.

Sunspel

Sunspel

Sunspel

Most of the guys we’ve spoken to all name dropped Sunspel as their go-to brand for premium skivvies, and it’s not hard to see why. After all, the label has been making underwear since 1860 from the finest fabrics, so you know these briefs are made to last a lifetime.

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adidas

adidas

If you prefer to wear athletic style underwear in your day-to-day life, not just at the gym, then Adidas is a great option. Their compression short/boxer brief hybrids are comfortable enough to run a few miles or walk around the office all day.

Joe Boxer

Joe Boxer

Joe Boxer

Joe Boxer made a name for themselves in the 1990s by selling cheeky and playful underwear. Though ownership has changed hands, they’re still a great brand to find comfortable underwear in fun fabrics.

Everlane

Everlane

Everlane offers top quality at affordable prices by keeping things simple. Their underwear is understated but remarkably comfortable.

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Bombas

Bombas

Bombas

Bombas started out as a sock company with the mission to donate as many socks as they sold. They’re since expanded into underwear that matches the same high quality of their socks.

MeUndies

MeUndies

MeUndies

This direc-to-consumer skivvies label specializes in cozy-as-hell knits that come in fun patterns, so your underwear drawer will never be boring.

Headshot of Christian Gollayan

Christian Gollayan

Deputy Editor, Commerce

As Men’s Health’s Deputy Editor, Commerce, Christian Gollayan oversees all shopping content on menshealth.com. He relocated back to New York by way of Portland, where he was the Associate Managing Editor at TheManual.com. Christian’s work has also been featured in InStyle, Food & Wine, the New York Post, and Tatler Asia. 

Headshot of Brad Lanphear

Contributing Commerce Style Writer

Brad is a contributing style commerce editor. After a decade working for menswear brands including J.Crew and Ralph Lauren, Brad switched from selling fashion to writing about it. His words have appeared in Huckberry, Heddels, and The Manual.  

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